Trade-Off Expert is a white label application that offers an impartial web-based comparison
service that guides consumers through the process of decision-making when purchasing big ticket
items with multiple and often complex specifications.
Based on cutting-edge University research, Trade-Off Expert provides the customer with a rich,
interactive product comparison experience that replaces list formats that dominate today's comparison
Comparisons can be conducted on a wide array of products or services ranging from cars to holidays to
mobile phone contracts to washing machines.
Innovative Interface Design
Trade-Off Expert's innovative design allows customers to visualise all of the products, all of the time
and to customise the display to their preferences.
Customer selection of product features allow multiples viws of the same data and highlights promising
product choices. Further information and click-through links for each product provice the potential for
driving sales activity or traffic to affiliate websites.
The potential for unique product comparisons to be generated provides customers with new and previously
unconsidered comparison options. The application's interactivity and potential for the gamification of
product comparison delivers competitive advantage in the comparison space and ensures repeat visits from
high quality leads.
White Label Functionality
Trade-Off Expert operates as a white-label application,
ensuring that comparison sites maintain control of their data
and look-and-feel of their websites. Using cutting-edge cloud
based web technologies, Trade-Off Expert takes care of the
complex calculations, presentation logic and recommendation
functionality whilst maintaining high performance standards.
Through the white label route, Trade-Off Expert can be
seamlessly integrated into existing comparison sites and
tailored to reflect the look-and-feel of existing pages.
The increased interactivity and unique comparison data that is
generated by user interaction with Trade-Off Expert provides
a wealth of new business opportunities in the comparison
space. Through the process of comparison analytics, the
behaviour of users can be investigated and interpreted by the
latest machine learning tools offering unrivalled and
unprecedented insight into the consumer purchasing process
and the opportunity to fine tune product development and
The visualisation properties also provide a unique market
view that transcends standard segmentation and challenges the
traditional marketing view by relating final purchasing
behaviour to the product features that customers consider